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Pepsi-Co passes out free sex advice and pick up lines for men
October 15, 2009 by Amy ·
So, which one am I?
A new I-phone application is causing a stir. Pepsi-Co, in an effort to market their Amp energy drink, has put out an I-Phone app to attract the attention of boys and men. The marketing tag line reads “Amp Up Before You Score”, suggesting that men energize themselves with the new drink before they take on their next sexual conquest.
The new app divides women into 24 different categories, giving men assistance on how to seduce each type. The categories range from the Tree-Hugger and a Punk Rock Girl to a Sorority Girl and a Cougar, with many more to choose from.
The new sexually charged app gives tips on topics to discuss with women, one-liners and compliments for men to use on each individually categorized woman. But the app goes even further across the line of morality and privacy by suggesting that men use social networking sites to detail their successful conquests and seductions; including giving dates, times and commentary on the women they score with.
Pepsi-Co’s newest marketing twist is to “Refresh Everything”, including making their newest Energy Drink an edgy, interesting buy for men. Via a tweet on theirtwitter account, Pepsi-Co did recently apologize if the app seemed in bad taste to some consumers, stating that the new app was designed to be humorous and show the lengths that men would go to in order to score with a woman but manyorganizations are complaining that the app further objectifies women, reducing them to mere sexual conquests in the eyes of males.
Many teens own I-Phones and can easily get hold of this free app that suggests, when trying to score with an Artist-type, try using the pick-up line, “You know the Mona Lisa has no eye brows. I wonder what else she shaves?”
While Pepsi-Co claims that this was meant as edgy humor, the marketing video for the app clearly shows it to be a serious tool for the I-Phone.
Last year’s infamous super bowl commercial with an obese man attempting to start a stalled car was also a creation of the Pepsi-Co company. In that commercial the man hooked jumper cables to his nipples and drank the energy drink. Amp Energy Drink is also targeting college campuses by sponsoring concerts and athletic events, which will no doubt further push the new “Amp Up Before You Score” application.
Pepsi-Co is the parent company of numerous brand name items including Quaker Oats, Tropicana, Frito Lay and Aunt Jemima. God forbid their new marketing campaign gets any edgier. Will we see the Quaker Oats man using the I-Phone app to assist him in seducing Aunt Jemima?
When marketing lines, commercials, social networking and phone apps plant seeds of sexual promiscuity, irresponsible behavior and a callous attitude towards sex, it is not a mere act of disrespect towards women of all types…eventually the men taking in this kind of garbage will reap a harvest of trouble for actually doing what such irresponsible messaging suggests.
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